What Is LLM Visibility and Why Does It Matter for My Brand?
Case Study • LLM Search Lab
Case Study Overview
LLM visibility is how well your brand or product appears in AI-generated answers from models like ChatGPT, Claude, or Amazon Rufus, based on natural language queries. As these models become the first stop for product discovery, brands that optimise content for LLMs can win trust and attention early. Ignoring this shift risks being invisible at key decision moments and losing ground to more LLM-savvy competitors.
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