Does adding schema markup really change how ChatGPT recommends you?
How adding schema markup (FAQPage, Product, Review) can change ChatGPT’s brand recommendations, with before/after outputs and practical takeaways.
Published: 2025-08-25 | By Stephen Honight, Founder of The Lmo7 Agency
About This Research
This Search Lab case study is part of ongoing research by Lmo7 into how large language models (LLMs) like ChatGPT, Google Gemini, Claude and Perplexity handle product discovery, brand mentions and commercial recommendations. Our research helps consumer brands understand and improve their visibility in AI-driven search.
How adding schema markup (FAQPage, Product, Review) can change ChatGPT’s brand recommendations, with before/after outputs and practical takeaways.
Why AI Search Visibility Matters
As consumers increasingly use AI assistants to discover and compare products, brand visibility within LLM responses is becoming a critical growth lever. Lmo7 specialises in helping brands optimise their presence across AI search platforms including ChatGPT, Google Gemini and Alexa for Shopping.
Learn more about our approach in our LLM Visibility Framework or explore our AI search optimisation services.