AI Search & LLM Visibility Blog
Expert insights on AI search optimisation and LLM visibility for consumer brands. Written by Stephen Honight, Founder of The Lmo7 Agency.
All Articles (133 posts)
- What an Agentic Commerce Agency Actually Does (And What You Should Be Paying For) - Strategic Planning
- AEO vs SEO for eCommerce: What Actually Gets You Cited in 2026 - LLM Optimisation
- Amazon’s AI Shopping Assistant Just Moved to the Centre of Commerce - Amazon Optimisation
- May the 4th Be With You: What Star Wars Day Teaches Us About AI Search - LLM Optimisation
- Amazon Rufus Is Gaining Traction. Brands Need To Pay Attention. - Amazon Optimisation
- AI Isn’t Killing Search. It’s Expanding the Search Pie - LLM Optimisation
- The Invisible Shelf - LLM Optimisation
- What Is Schema.org? A Foundational Guide to LLM Optimisation - LLM Optimisation
- Shopify Wants to Be the Infrastructure Layer for AI Commerce - Strategic Planning
- Speculation on ChatGPT ad formats and what they might mean for commerce - Amazon Advertising
- Why You Should Be Tracking Your Visibility in Amazon Rufus - Amazon Advertising
- What a Good AI Search Strategy Actually Looks Like for a Consumer Brand - Strategic Planning
- Amazon Just Made Agentic Commerce More Real: Shop Direct, Buy For Me and Why Amazon's AI Lead Is Structural - Strategic Planning
- AI is much bigger than you think. Most brands are still underestimating what that means. - LLM Optimisation
- Agencies to Help You Optimise for Amazon Rufus: The 2026 Buyer’s Guide - Amazon Optimisation
- Is browsing ending or just evolving? What agentic shopping changes for brands - Strategic Planning
- Amazon PPC Management: Strategy, Costs & What to Expect in 2026 - Amazon Advertising
- GEO, SEO, AEO: Where Consumer Brands Should Actually Focus Their Budget - LLM Optimisation
- Amazon SEO: The Complete Guide to Ranking on Amazon in 2026 - Amazon Optimisation
- Trip Drinks: AI search visibility lift in 60 days - LLM Optimisation
- Final Click: the race to own the last touch before you buy - Content Strategy
- Why the Agentic Index Matters for Brands (and How to Use It Properly) - Strategic Planning
- What Is Agentic Commerce? A Practical Guide for Consumer Brands in 2026 - Strategic Planning
- What Is Amazon Rufus? The Definitive Guide for Consumer Brands - Amazon Optimisation
- Your Customers Are Asking AI What to Buy. Is Your Brand in the Conversation? - Strategic Planning
- From search to shop: what the Similarweb webinar reveals about ChatGPT, Rufus and the new eCommerce journey - Strategic Planning
- AI visibility is probabilistic. Stop rank tracking and start trend tracking. - LLM Optimisation
- Metrics to Retire (and What to Track Instead) for AI-Era Consumer Brands - Analytics & Measurement
- How to Make Your Website Show Up in ChatGPT Answers - LLM Optimisation
- ChatGPT Ads Are Coming: Why This Is the Biggest Shift in Product Discovery Since Search - Strategic Planning
- Agentic commerce is here and your next customer might not be human - Strategic Planning
- How to Win Google's AI Slice for eCommerce - Content Strategy
- AI Readability: The “Table Stakes” Check Every Website Needs in 2026 - Technical SEO
- From Keywords to Answers: How eCommerce Brands Can Win Visibility in AI Search - Strategic Planning
- The challenges (and opportunities) of agentic commerce: a practical guide for eCommerce teams - Strategic Planning
- How ChatGPT Really “Finds” Answers (and what that means for eCommerce brands) - LLM Optimisation
- How Rufus Decides What to Recommend and How to Write Amazon Bullets That Win - Amazon Optimisation
- Shopify’s Query Log: A New Window Into AI Shopping Traffic - Analytics & Measurement
- Open-Book Marketing: What Radically Transparent Performance Looks Like at Lmo7 - Strategic Planning
- The Lmo7 Experiment Playbook: Fast Feedback Loops Across Amazon, DTC and AI Search - Content Strategy
- How Lmo7 Uses Agentic Automation With Humans Still in Charge - Analytics & Measurement
- Chunking, Embeddings & Vector Search Explained - Strategic Planning
- ChatGPT Is Already a Real Search Engine - and Your Brand's Visibility Inside It Matters - LLM Optimisation
- Amazon Rufus and the Cosmo Algorithm - Amazon Optimisation
- Top three things you can do today to optimise your brand for Google AI Overviews and search - LLM Optimisation
- Top three things you can do today to optimise your brand for Amazon Rufus and the Cosmo Algorithm - Amazon Optimisation
- Top three things you can do today to optimise your brand for ChatGPT and other AI assistants - LLM Optimisation
- Black Friday 2025: The First True Agentic Commerce Moment - Competitive Analysis
- Six Things That Make Lmo7 Different - Strategic Planning
- The Search Ecosystem: Keywords, Products, Opinions, Questions - Content Strategy
- Why JSON-LD acts like your website’s AI search API - Technical SEO
- What LLMs Actually Read on Your Website (And How to Make Them Cite You) - Technical SEO
- Semantic Collision: When AI Confuses Your Brand With Something Else (and What to Do About It) - Knowledge Graphs
- 10 Practical Steps to Boost Your Brand’s Visibility in AI Search from Golin - LLM Optimisation
- Google just switched on agentic shopping. What that really means for brands - Strategic Planning
- Prompt advertising is here. What Amazon’s Sponsored Product Prompts really change - Amazon Optimisation
- From A9 to Rufus: How Amazon Optimisation Is Changing - Amazon Optimisation
- Why Amazon Is Poised to Win AI Search + Retail - Amazon Optimisation
- How to Optimise Your Ecommerce Store for ChatGPT Search (Practical Guide) - LLM Optimisation
- AI vs Search Traffic in 2025: What the New Data Means for CPG Brands - Competitive Analysis
- Inside Lexem.io: How Our Query Clustering Maps Real Buying Intent - LLM Optimisation
- Rufus Isn’t “Next” It’s Now - Amazon Optimisation
- The New Consumer Journey: Google → ChatGPT → Amazon - Strategic Planning
- AEO Needs Testing, Not Hopes: Why Control-vs-Test Is Non-Negotiable - LLM Optimisation
- Where Amazon Rufus is live today (and where it’s likely going next) - Amazon Optimisation
- GEO in Practice: Turning AI Answers into Revenue - LLM Optimisation
- Why Lmo7 vs Agencies: Operator DNA, AI-Native Craft - Strategic Planning
- AI Search Has Shrunk the Ranking That Decides Sales (And Why That's Good News) - Strategic Planning
- Why ChatGPT Traffic Converts 9× Higher Than Google And What That Means for Brands - LLM Optimisation
- AI Search 101: What It Is, Why It Matters and How Consumer Brands Win the New Shelf Space - LLM Optimisation
- Lmo7: Why Optimising for Rufus Is Your Next Retail Advantage - Amazon Optimisation
- Why Amazon Is Quietly Winning the AI Shopping Funnel - Amazon Optimisation
- SEO Is Back. Just Not for Google - Technical SEO
- Deterministic vs Probabilistic Search: Google vs ChatGPT - LLM Optimisation
- 🧠 ChatGPT Just Rewrote the SEO Playbook - LLM Optimisation
- When AI Starts Buying for Us: The Next E-Commerce Disruption - Strategic Planning
- GEO is Won or Lost on Your Site (and Precision PR) - LLM Optimisation
- Why Bing (Yes, Bing) Is Critical for Your ChatGPT Visibility - LLM Optimisation
- The Weirdness of Worldwide Intelligence and What Comes Next - Competitive Analysis
- Smarter, Cheaper, Greener: The Efficiency Revolution in AI - Analytics & Measurement
- Why Slugs Matter: The Hidden Signal That Shapes AI Search Visibility - LLM Optimisation
- How Snippet Signals Drive AI-Powered Citations - LLM Optimisation
- The Correlation of LLM Optimisation Strategies - LLM Optimisation
- From GPT-5 to “Worldwide Intelligence”: The Road to Universal AI Access - Knowledge Graphs
- Edge GEO: Making Your Site Work for AI Crawlers - Technical SEO
- Google’s Gemini “Nano Banana”: A Leap in AI Image Editing - Content Strategy
- Study Reveals How People Really Use ChatGPT (And What It Means for Consumer Brands) - Analytics & Measurement
- Testing What Works in AI Search - Strategic Planning
- How to Track LLM Traffic in Google Analytics - Technical SEO
- Turning LLM Tracking Data into Brand Wins - LLM Optimisation
- GPT-5 Changes the Game for AI Search - Here’s What Marketers Need to Know - LLM Optimisation
- What Happens After You Get Mentioned by ChatGPT? - LLM Optimisation
- Reverse Optimisation: Why You Sometimes Want Your Products to Rank Lower - Amazon Optimisation
- Introducing the LLM Search Lab: Turn AI Conversations Into Organic Visibility - LLM Optimisation
- Rufus: How Amazon’s In-House AI Understands Your Questions - Amazon Optimisation
- A Simple 5-Step Guide to Optimising Product Detail Pages for Semantic Search - Amazon Optimisation
- Generative AI Shopping Agents: The Future of Personalised Discovery - Amazon SEO
- Voice Meets Visual: Why Voice-Navigated eCommerce Is Closer Than You Think - Strategic Planning
- COSMO vs A9/A10: What’s the Difference and Why It Matters for E‑Commerce Visibility - Amazon Optimisation
- What Is COSMO? - Amazon Optimisation
- AI Reads Images Too: Why Your Visuals Need to Speak the Right Language - Content Strategy
- What Content Works Best in LLMs (and How to Leverage It) - LLM Optimisation
- Unlocking Visibility: How to Thrive in Amazon’s AI-Powered Era - Amazon Optimisation
- Amazon’s “Buy for Me” and the Rise of AI Shopping Agents: What Comes Next for Retailers? - Strategic Planning
- Amazon Optimisations for Visibility in ChatGPT - Amazon Optimisation
- GPT‑5 Launch: How It Will Transform Brand Discovery - LLM Optimisation
- SEO & AI Strategy: What Public Companies Said in H1 2025 - Competitive Analysis
- What Is Synthetic Query Generation - And Why It Matters for eCommerce Brands - LLM Optimisation
- Offsite Brand Signals & AI Overview Visibility - LLM Optimisation
- Why AI-as-a-Cofounder Is the Ultimate Advantage for Challenger Brands - Competitive Analysis
- What Content Performs Best in LLMs? - LLM Optimisation
- Introducing AEO: The New Frontier in Search - LLM Optimisation
- 7-Step Challenger Brand AI Search Protocol - LLM Optimisation
- AI‑Driven Unbundling: A Retail Revolution - Strategic Planning
- The Best Free LLM Tracking Tools - And Why Trakkr.ai Leads the Pack - Strategic Planning
- Intent Collapse: Why the Old Rules of Search No Longer Apply - Strategic Planning
- Inside Google’s AI Overviews: What “folsrch” Reveals About How Synthetic Answers Are Built - LLM Optimisation
- The New Face of Search: Why Generative Intent Changes Everything - LLM Optimisation
- What Is Schema.org? A Foundational Guide for LLM and Semantic Optimisation - Technical SEO
- The 3 Levels of Agentic Shopping: Where Are We Now? - Strategic Planning
- Voice Commerce Revolution: Preparing for Alexa Shopping - Amazon SEO
- Schema Implementation for AI-Native Amazon Listings: Technical Guide to Structured Data - Technical SEO
- Amazon PPC Optimization: AI-Powered Strategies - Amazon Advertising
- How to Optimise Your Brand for LLM Visibility - LLM Optimisation
- The Future of Amazon SEO in the Age of AI - Amazon SEO
- Building Digital Entity Authority Through Knowledge Graph Integration - Knowledge Graphs
- Optimising Product Q&A for AI Shopping Assistants: Amazon Rufus Strategy - Amazon Optimisation
- LLM Visibility Index: Measuring and Improving Your Brand's Presence in AI Assistants - Analytics & Measurement
- Semantic Competitive Analysis: How Amazon's AI Sees Your Competitors (and What to Do About It) - Competitive Analysis
- Future-Proofing Your Brand for the AI Commerce Era: Strategic Roadmap for UK Businesses - Strategic Planning
- The Amazon-to-Web Content Ecosystem: Building Semantic Bridges for Unified Brand Presence - Content Strategy
- AI-Generated Product Q&A: Strategies for Authentic, Conversion-Focused Responses - Amazon Optimisation
- Help ChatGPT Discover Your Products: A New Era for eCommerce Visibility - Strategic Planning
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