If a challenger brand asked us how to transform their visibility in LLMs, then this is what we would do.
1. Listen to Real Customers
Scrape support emails, DMs, reviews, Reddit and community threads.
Search Perplexity for questions like:
“Is [your product] better than [big brand]?” “Best [category] for sensitive skin / travel / teens?”
Document actual buyer phrases, not just keyword terms.
2. Cluster by Buying Intent
Group findings into 5–10 use-case clusters, such as:
“Compare vs mainstream brands” “Longevity or safety questions" “First-time buyer hesitations”
Don’t optimise for keywords - optimise for buyer context.
3. Run LLM Simulations
Ask real buyer queries in:
ChatGPT Gemini Perplexity
Track:
Does your brand show? Which content types (e.g., blog, review, Reddit) are LLMs surfacing? Who’s dominating - and why?
4. Patch the Gaps Fast
For each top topic, decide:
Update: a stale landing page or PDP Create: a comparison page or explainer Place: a mention on a trusted 3rd-party source (Reddit, blog, roundup)
5. Optimise for AI Pickup
Use tools like Surfer SEO or AirOps.
Focus on:
Conversational phrasing Embedded questions and FAQs Clear trust signals (reviews, certifications, founder story)
6. Track AI Mentions and Traffic
Use:
JellyFish share of model AI for LLM brand presence GA4 for ChatGPT/Perplexity referrers Focus on what converts, not just what’s seen.
7. Earn Smart Citations
Seed brand mentions where LLMs pull data:
Niche blogs Reddit threads Review platforms Product directories
Add schema.org markup for bonus discoverability.