LLM Optimisation
Top three things you can do today to optimise your brand for ChatGPT and other AI assistants
Assistants compress decisions. If your attributes and proofs are explicit and consistent, you get included in the answer; if not, you are skipped.
3 December 2025
3 min read
1) Make your facts machine-readable and consistent
Ship clean JSON-LD (Product, Offer, FAQPage). Publish a single spec table with units, thresholds, certifications and policies. Mirror the same numbers across D2C, Amazon and PDFs so assistants see one truth.
2) Answer the real prompts, verbatim
List 30 buyer questions by funnel stage (research, comparison, buying). Write short, quotable answers on your site and FAQs that map constraints to outcomes, for example sensitive skin, ESD safety, delivery tomorrow. Reuse that language on PDP bullets and on-image callouts.
3) Earn citations beyond your site
Secure credible reviews, expert roundups and “best of” lists that restate your key attributes. Assistants lean on third-party sources for confidence. Track Share of Model, assistant-referred traffic and the conversion of those visits, then iterate monthly.
Ship clean JSON-LD (Product, Offer, FAQPage). Publish a single spec table with units, thresholds, certifications and policies. Mirror the same numbers across D2C, Amazon and PDFs so assistants see one truth.
2) Answer the real prompts, verbatim
List 30 buyer questions by funnel stage (research, comparison, buying). Write short, quotable answers on your site and FAQs that map constraints to outcomes, for example sensitive skin, ESD safety, delivery tomorrow. Reuse that language on PDP bullets and on-image callouts.
3) Earn citations beyond your site
Secure credible reviews, expert roundups and “best of” lists that restate your key attributes. Assistants lean on third-party sources for confidence. Track Share of Model, assistant-referred traffic and the conversion of those visits, then iterate monthly.