At Lmo7, we spend a lot of time helping brands improve their visibility inside platforms like ChatGPT and Perplexity. But one of the most important and overlooked questions is this: Where do these platforms actually send people once your brand gets mentioned?
**1. Most traffic from ChatGPT lands on your blog**
When ChatGPT recommends a brand, it doesn’t send users to your homepage or a product page. More often than not, it links to a blog post.
Why?
Because blog content tends to answer the kind of open-ended, informational questions users are asking:
“What’s the difference between X and Y?”
“Is this suitable for sensitive skin?”
“How does this compare to [competitor]?”
That makes your blog the new first impression in an LLM-driven world.
**2. Perplexity also favours helpful, structured content**
It’s not just ChatGPT. Platforms like Perplexity also tend to link to content that clearly explains product benefits, use cases, or comparisons.
We’re seeing a pattern where LLMs prefer:
Blog posts
Feature breakdowns
Product guides
Informational pages (e.g. “how to choose the right [category]”)
Pages that try to sell too hard or lack depth get skipped.
**3. High-intent traffic still happens, just later in the journey**
AI-driven traffic does reach pricing, feature, and contact pages but usually after an initial blog visit. The pattern looks something like this:
Prompt → Blog → Features → Pricing → Contact
So your blog isn’t just attracting top-of-funnel visits, it’s quietly ushering people toward conversion.
**4. This is a shift brands can't afford to ignore**
In the traditional search world, SEO focused on ranking high in Google’s results. But AI search platforms don’t show 10 blue links. They generate one or two recommendations and often link directly to the most helpful content.
That means brands need to:
Optimise for prompts, not just keywords
Structure content in a way LLMs can easily parse and cite
Track which pages get recommended and where the traffic lands
**Lmo7 helps you see, and shape, this journey**
We’ve built tools and strategies to help challenger brands:
Get discovered by ChatGPT, Perplexity and other AI platforms
Understand which pages these platforms prefer
Turn prompt visibility into high-intent journeys
If you want to find out where your traffic is coming from in the LLM era and how to capture more of it, get in touch.