Here's a number that should get your attention: **37% of consumers now use AI for shopping decisions**. For Gen Z, it's 57%.
That means more than a third of your potential customers are typing questions into ChatGPT, Perplexity, or Amazon's Rufus instead of opening Google. They're asking "what's the best protein powder for beginners?" or "which running shoes are good for flat feet?" and AI is answering.
Update — May 2026: Amazon has merged Rufus with Alexa+ to create Alexa for Shopping, now live on the Amazon Shopping app, website and Echo Show. References to "Amazon Rufus" in this post relate to the predecessor product. Read Amazon's announcement.
The question is: does AI recommend your brand?
The New Discovery Layer
For two decades, SEO was the game. Rank on Google, win the click, get the sale. That playbook still matters but there's now a layer sitting between your customer and your brand.
Before: Customer → Brand Now: Customer → AI → Brand
If AI doesn't know your brand exists or worse, recommends your competitor you're invisible at the moment of decision.
The Problem We Keep Hearing
We've spoken to dozens of brand owners over the past year. The same three concerns come up again and again:
- "Our brand doesn't show up in AI answers"
- "Competitors appear in our category queries"
- "We're being misattributed in model responses"
The frustrating part? Most brands have no way to measure this. You can't manage what you can't see.
What We Do About It
At Lmo7, we've built a practice around AI search optimisation helping brands show up when AI recommends products.
Think of it as SEO for the AI era. We use proprietary tools to:
- Map the queries in your category. What are people actually asking AI?
- Benchmark your position against competitors across ChatGPT, Perplexity, Claude, Gemini and Rufus
- Optimise your content and signals so AI understands and recommends your brand
- Track performance over time with fortnightly reviews
It's a simple three-phase process: Baseline → Build → Monitor & Optimise. Most clients see measurable improvements within 60 days.
Proof It Works
Our work with Trip Drinks moved them from 7th to 3rd position across major LLMs in 60 days with a 33% increase in AI-referred traffic. We've replicated similar results across multiple CPG brands.
Want to Know Where You Stand?
We offer a free discovery call where we'll show you exactly how AI sees your brand today. Where you rank, where you're weak and what to fix first.
No commitment. Just answers.
Check out our sales deck here