Your Customers Are Asking AI What to Buy. Is Your Brand in the Conversation?

Strategic Planning | 9 min read | Published:

By , Founder of The Lmo7 Agency

Here's a number that should get your attention: **37% of consumers now use AI for shopping decisions**. For Gen Z, it's 57%.

That means more than a third of your potential customers are typing questions into ChatGPT, Perplexity, or Amazon's Rufus instead of opening Google. They're asking "what's the best protein powder for beginners?" or "which running shoes are good for flat feet?" and AI is answering. The question is: does AI recommend *your* brand? The New Discovery Layer For two decades, SEO was the game. Rank on Google, win the click, get the sale. That playbook still matters but there's now a layer sitting between your customer and your brand. **Before:** Customer → Brand **Now:** Customer → AI → Brand If AI doesn't know your brand exists or worse, recommends your competitor you're invisible at the moment of decision. The Problem We Keep Hearing We've spoken to dozens of brand owners over the past year. The same three concerns come up again and again: - *"Our brand doesn't show up in AI answers"* - *"Competitors appear in our category queries"* - *"We're being misattributed in model responses"* The frustrating part? Most brands have no way to measure this. You can't manage what you can't see. What We Do About It At Lmo7, we've built a practice around **AI search optimisation** helping brands show up when AI recommends products. Think of it as SEO for the AI era. We use proprietary tools to: 1. **Map the queries** in your category. What are people actually asking AI? 2. **Benchmark your position** against competitors across ChatGPT, Perplexity, Claude, Gemini, and Rufus 3. **Optimise your content and signals** so AI understands and recommends your brand 4. **Track performance** over time with fortnightly reviews It's a simple three-phase process: Baseline → Build → Monitor & Optimise. Most clients see measurable improvements within 60 days. Proof It Works Our work with Trip Drinks moved them from **7th to 3rd position** across major LLMs in 60 days with a 33% increase in AI-referred traffic. We've replicated similar results across multiple CPG brands. Want to Know Where You Stand? We offer a free discovery call where we'll show you exactly how AI sees your brand today. Where you rank, where you're weak, and what to fix first. No commitment. Just answers. Check out our sales deck [here](https://pitch.com/v/the-lmo7-agency-2026-blog-deck-gkssj3)

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AI Search Optimisation Services | LLM Visibility Framework | Free AI Search Audit | Search Lab Case Studies | Amazon Rufus Radar

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