AI Overviews sit above the blue links and often satisfy the query. The job is to be accurately represented inside the summary and make the click you do get convert.
**1) Be the page AO (AI Overviews) can quote**
Publish Category 101s, comparisons and FAQs with explicit criteria and quantified trade-offs. Mark up with Product, FAQPage and HowTo. Add spec tables so AO can lift facts cleanly.
**2) Be mention-worthy off-site**
Pursue high-quality reviews, expert lists and press that restate your core attributes. Unlinked mentions still help AO form an accurate summary.
**3) Prepare the hand-off to purchase**
Keep claims and specs identical across D2C and marketplaces so the story holds from AO to cart. Improve speed, UX and CTAs to convert the smaller, higher-intent traffic that AO sends. Track AO visibility, featured snippets, assistant-referred traffic and downstream conversion.