Amazon Optimisation
Top three things you can do today to optimise your brand for Amazon Rufus and the Cosmo Algorithm
Rufus chooses products it can confidently recommend inside an answer. Proof and structured attributes matter more than loose keyword coverage.
3 December 2025
3 min read
1) Engineer the PDP for missions, not keywords
Titles that bind type plus outcome plus key attributes. Four to six bullets that answer who it is for, what it solves, how you know, with units. Fill every attribute field. Add on-image spec overlays that match the bullets. Seed Q&A with the top objections.
2) Expose suitability and safety
Make ingredients, materials, allergens, certifications, returns and warranty crawlable in copy, not just in images. Consistency with your site is critical; contradictions lower confidence.
3) Measure answer presence and sell-through
Create a prompt set and check inclusion in Rufus. Watch glance views to conversion, add-to-cart and ordered units after content updates. A/B test bullets or images, hold price and ads steady where you can.
Titles that bind type plus outcome plus key attributes. Four to six bullets that answer who it is for, what it solves, how you know, with units. Fill every attribute field. Add on-image spec overlays that match the bullets. Seed Q&A with the top objections.
2) Expose suitability and safety
Make ingredients, materials, allergens, certifications, returns and warranty crawlable in copy, not just in images. Consistency with your site is critical; contradictions lower confidence.
3) Measure answer presence and sell-through
Create a prompt set and check inclusion in Rufus. Watch glance views to conversion, add-to-cart and ordered units after content updates. A/B test bullets or images, hold price and ads steady where you can.