Edge GEO Explained: Structured Data for the Age of AI Search
Edge SEO (or GEO) is the practice of adding structured, semantically rich information at the CDN or server edge so that AI crawlers can easily interpret your site. It ensures your brand and products are visible in conversational AI search without compromising the human-facing experience.
Published: 2025-09-04 | By Stephen Honight, Founder of The Lmo7 Agency
About This Research
This Search Lab case study is part of ongoing research by The Lmo7 Agency into how large language models (LLMs) like ChatGPT, Google Gemini, Claude, and Perplexity handle product discovery, brand mentions, and commercial recommendations. Our research helps consumer brands understand and improve their visibility in AI-driven search.
Edge SEO (or GEO) is the practice of adding structured, semantically rich information at the CDN or server edge so that AI crawlers can easily interpret your site. It ensures your brand and products are visible in conversational AI search without compromising the human-facing experience.
Why AI Search Visibility Matters
As consumers increasingly use AI assistants to discover and compare products, brand visibility within LLM responses is becoming a critical growth lever. The Lmo7 Agency specialises in helping brands optimise their presence across AI search platforms including ChatGPT, Google Gemini, Amazon Rufus, and Perplexity.
Learn more about our approach in our LLM Visibility Framework or explore our AI search optimisation services.