Q&A Seeding: A Hidden Amazon Optimisation for Rufus Indexing
Case Study Overview
Most brands overlook the humble “Customer Questions & Answers” section on Amazon — but it’s a quiet powerhouse for Rufus visibility. By seeding relevant, natural questions and authoritative brand answers (e.g., “Is this caffeine-free?”), you can feed Amazon’s semantic engine with structured attribute data that strengthens your product’s discoverability. This tactic isn’t about human readers, it’s about helping Rufus and Amazon’s AI systems better understand and surface your product when users ask related queries. Low visibility to shoppers, high impact for indexing.
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