Q&A Seeding: A Hidden Amazon Optimisation for Rufus Indexing
Most brands overlook the humble “Customer Questions & Answers” section on Amazon — but it’s a quiet powerhouse for Rufus visibility. By seeding relevant, natural questions and authoritative brand answers (e.g., “Is this caffeine-free?”), you can feed Amazon’s semantic engine with structured attribute data that strengthens your product’s discoverability. This tactic isn’t about human readers, it’s about helping Rufus and Amazon’s AI systems better understand and surface your product when users ask related queries. Low visibility to shoppers, high impact for indexing.
Published: 2025-10-05 | By Stephen Honight, Founder of The Lmo7 Agency
About This Research
This Search Lab case study is part of ongoing research by The Lmo7 Agency into how large language models (LLMs) like ChatGPT, Google Gemini, Claude, and Perplexity handle product discovery, brand mentions, and commercial recommendations. Our research helps consumer brands understand and improve their visibility in AI-driven search.
Most brands overlook the humble “Customer Questions & Answers” section on Amazon — but it’s a quiet powerhouse for Rufus visibility. By seeding relevant, natural questions and authoritative brand answers (e.g., “Is this caffeine-free?”), you can feed Amazon’s semantic engine with structured attribute data that strengthens your product’s discoverability. This tactic isn’t about human readers, it’s about helping Rufus and Amazon’s AI systems better understand and surface your product when users ask related queries. Low visibility to shoppers, high impact for indexing.
Why AI Search Visibility Matters
As consumers increasingly use AI assistants to discover and compare products, brand visibility within LLM responses is becoming a critical growth lever. The Lmo7 Agency specialises in helping brands optimise their presence across AI search platforms including ChatGPT, Google Gemini, Amazon Rufus, and Perplexity.
Learn more about our approach in our LLM Visibility Framework or explore our AI search optimisation services.