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What the service is
Most agencies talk about Amazon strategy. The work that actually moves a P&L is operational. Getting the catalogue data right. Keeping listings live and buyable. Managing ad spend against a real efficiency target. Spotting the stock problem before it becomes a lost sales problem. Answering the awkward question in the monthly review with numbers rather than opinion.
That is the service. Lmo7 works inside your Amazon account as an authorised agency partner and runs the channel with you. You keep ownership and final say. We do the work and show you what changed each week.
What's included
Retail operations
Day-to-day catalogue management in Seller Central or Vendor Central. Listing copy, backend attributes and search terms, variation family builds and repairs, suppressed and stranded listing fixes, flat file and Category Listings Report remediation, plus Seller Support and Vendor Central case management through to resolution.
Content
A+ Content, Brand Story, Storefront and image stack work, planned and published in the account. Written for two readers at once: the shopper deciding whether to buy and the Amazon systems, including Rufus, deciding whether to recommend you.
Advertising
Sponsored Products, Sponsored Brands, Sponsored Brands Video and DSP. Weekly bid and budget management, search term and negative keyword work, campaign restructures where the account history warrants it, all reported against an agreed ACOS or TACOS target.
Account health
Monitoring of Account Health Rating, order defects, policy notifications and listing compliance. Problems get raised with you early, with a recommended fix, not discovered in month three.
Inventory and forecasting
Restock planning, weeks-of-cover tracking, stranded inventory resolution and Buy Box monitoring. For vendor businesses we build unit forecasts and support PO planning. For seller businesses we reconcile settlement payouts to the penny.
Reporting
A weekly note covering what we did and what moved. A monthly commercial review covering sales, traffic, conversion, ad efficiency and the priorities for next month. No 40-page decks unless you ask for one.
How engagements work
Modular monthly retainers, month to month, no lock-ins. Onboarding runs 5 to 7 business days: authorised partner access, a catalogue and account health audit, then a prioritised 90-day plan agreed before work starts.
- Retail Ops: £750 +VAT/month
- Content: £750 +VAT/month
- Ads: £1,000 +VAT/month
- Full Amazon Stack (Retail Ops, Content and Ads combined): £2,500 +VAT/month
Full pricing detail is on the Pricing page.
Who does the work
Previously a senior ecommerce leader at Unilever, Mars and the LEGO Group. His most senior corporate role was European Customer Director at Mars Pet Nutrition, acting as European lead for Amazon and running teams managing the channel across multiple markets. That experience, nine-figure channels and pan-European vendor operations, is what gets applied to challenger brands here.
Day-to-day delivery is led by Sheldon, working directly in client accounts across seller and vendor. He leads the operational work: catalogue management, listing builds, ad management and account health monitoring across all active clients.
Lmo7 is a registered Amazon service provider with direct API integrations for retail, advertising and brand analytics data.
Client work
Veloforte
Natural sports nutrition, Amazon UK
Veloforte is a founder-led natural sports nutrition brand that moved from a distributor-led vendor model back to its own Seller Central account on Amazon UK. Lmo7 rebuilt the account and runs the channel week to week: catalogue, content, ads and account health, with every listing built for Rufus recall.
"Lmo7 stood out immediately with such a clear migration and growth plan. Sales were ahead of our expectations quickly and we expect a long-term relationship to develop."
Steve Marson, Managing Director, Veloforte
- 6.3 blended ads ROAS, March to September 2026
- 62% organic share of sales, January to September 2026
- 94% Buy Box won, April to July 2026
Read the case study
V12 Footwear
Safety footwear, Amazon UK
V12 Footwear run a hybrid vendor and seller setup on Amazon UK. Lmo7 manages the monthly performance cadence across both: sales analysis, vendor unit forecasting, seller restock planning, listings reviews and settlement reconciliation. The account has delivered 20% year-on-year sales growth across the Amazon channel.
Pelotan
Sport sun protection, Amazon EU
Lmo7 manages Pelotan's Amazon Ads across four European marketplaces, including launching three of those markets in April 2026. ACOS has been halved while delivering high double-digit sales growth across the portfolio. The working rhythm is weekly: full performance review across spend, sales, ACOS and ROAS, plus one clear recommendation each week.
Common questions
Do you need access to our Amazon account?
Yes, for hands-on work. We connect as an authorised agency partner with permissions scoped to the engagement. You keep account ownership at all times.
Seller Central or Vendor Central?
Both. Several of our clients run hybrid 1P and 3P setups and the operating differences between the two are a core part of what we manage.
Which marketplaces?
Amazon UK, US and EU.
Is there a minimum term?
No. Modules are month to month.
How is this different from your AI search work?
Same agency, different layer. This page covers running the Amazon channel itself. Our AI search visibility work covers how brands show up in ChatGPT, Gemini and Alexa for Shopping. The two compound, because clean catalogue data and strong content feed both.
The Lmo7 Agency - AI Search and Ads for Consumer Brands | UK-based | Serving Global Brands
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