LMO7 FAQ - Amazon Optimisation & LLM Visibility Questions

Question 1

What is LMO7?

Accepted Answer

LMO7 is an Agentic eCommerce Agency that elevates brand visibility and performance through a unique seven-step AI framework. We specialise in Amazon optimisation and Large Language Model (LLM) visibility to help brands succeed in an AI-driven marketplace.

Question 2

What does LMO7 stand for?

Accepted Answer

LMO7 stands for Language Model Optimisation. The '7' represents the seven levers of AI-native commerce performance, our proprietary framework for scaling visibility and conversion in an era defined by model-mediated discovery.

Question 3

Who is behind LMO7?

Accepted Answer

LMO7 is led by former executives from Mars, Unilever, and LEGO, bringing extensive experience in consumer brands, digital marketing, and eCommerce strategy. Our team has managed over £1bn in Amazon sales and £100m in ad spend.

Question 4

What makes LMO7 different from other eCommerce agencies?

Accepted Answer

We're purpose-built for the AI-driven future of commerce. While Amazon is the conversion engine, discovery is rapidly moving to large language models like ChatGPT, Claude, and Gemini. We provide a unified strategy that connects DTC, retail media, and AI-native surfaces.

Question 5

What services does LMO7 offer?

Accepted Answer

We offer four main services: LLM Visibility Enhancement (ensuring brand visibility across AI models), Advertising (multi-platform retail media campaigns), Content Optimisation (creating AI-friendly, high-ranking content), and Amazon Account Review & Brand Audit (comprehensive performance assessment).

Question 6

What is LLM Visibility Enhancement?

Accepted Answer

LLM Visibility Enhancement ensures your brand is accurately represented and visible in AI conversations across ChatGPT, Claude, Gemini, and Grok. This includes AI model response monitoring, brand representation tracking, content structuring for optimal LLM recall, and competitive AI visibility analysis.

Question 7

Do you offer one-off audits?

Accepted Answer

Yes! Our Amazon Account Review & Brand Audit is a one-off service for brands already working with in-house teams or agencies. We provide a fast, expert-led review of your Amazon account performance, advertising structure, and brand visibility across large language models, delivered as an in-person strategy review.

Question 8

How does your Content Optimisation work?

Accepted Answer

We create compelling product content that ranks well on Amazon and resonates with AI models. This includes agentic recall optimised content creation, AI-friendly content structure and formatting, enhanced brand storytelling for AI comprehension, and ongoing content performance tracking and optimisation.

Question 9

What is the AI Search Audit tool?

Accepted Answer

Our AI Search Audit tool lets you discover how ChatGPT, Claude, Gemini, and Grok respond to queries about your brand or products. It provides comprehensive insights across all major AI platforms, helping you understand your current AI visibility and identify improvement opportunities.

Question 10

What is Semantic Expansion?

Accepted Answer

Semantic Expansion is our tool that generates AI-powered query variations and analyses how well your website content matches different search intents. It helps expand content to match consumer intent and provides suggestions for improving your AI discoverability.

Question 11

What is the LMO7 LLM Visibility Framework?

Accepted Answer

Our proprietary seven-step framework designed to make brands discoverable, credible, and selectable within AI-generated answers. The seven pillars are: Signal Architecture & Baseline Audit, Language Model Alignment, Contextual Authority, Model Surface Monitoring, Optimisation Loops, Visibility Leverage Points, and AI-Native Brand Positioning.

Question 12

How does the framework ensure long-term results?

Accepted Answer

The framework includes ongoing monitoring and optimisation loops. We track brand recall across models, run monthly tests to measure ranking shifts, compare content variants, and continuously refine assets for stronger semantic signals. This ensures your brand maintains and improves its AI visibility over time.

Question 13

How do I get started with LMO7?

Accepted Answer

Simply contact us through our contact form or try our free AI Search Audit tool to see how your brand currently performs across AI models. We'll then discuss which of our services best fits your needs and goals.

Question 14

Do you work with brands of all sizes?

Accepted Answer

We specialise in eCommerce-first brands with deep focus on the Amazon ecosystem. Whether you're an established brand looking to enhance AI visibility or a growing brand wanting to dominate Amazon search, we tailor our approach to your specific needs and budget.

Question 15

How long does it take to see results?

Accepted Answer

Results vary depending on the service. Our AI Search Audit provides immediate insights, while our comprehensive LLM Visibility Framework typically shows measurable improvements within 3-6 months. We provide ongoing monitoring and optimisation to ensure sustained performance.

Question 16

Can I use your tools for free?

Accepted Answer

Yes! Our AI Search Audit tool is completely free and provides valuable insights into how major AI models respond to queries about your brand. This gives you a baseline understanding of your current AI visibility before deciding on further services.

Question 17

Do you provide support and training?

Accepted Answer

Absolutely. We work closely with our clients as true partners in their success journey. This includes ongoing support, training on best practices, and regular strategy reviews to ensure you're maximising your investment.

Question 18

How accurate are AI model responses?

Accepted Answer

AI model accuracy varies by query type and model. Our AI Search Audit tool helps you understand exactly how each major AI platform (ChatGPT, Claude, Gemini, Grok) responds to queries about your brand, giving you real data to work with rather than assumptions.

Question 19

Which AI models should I focus on for my brand?

Accepted Answer

We recommend monitoring all major AI models as they each have different strengths and user bases. ChatGPT leads in conversational queries, Claude excels in analysis, Gemini integrates with Google services, and Grok offers unique perspectives. Our framework ensures your brand is visible across all platforms.

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