Frequently Asked Questions - The Lmo7 Agency

Question 1

What is Lmo7?

Accepted Answer

Lmo7 is an agentic commerce agency for consumer brands. We help brands win discovery and conversion across AI-powered shopping platforms and Amazon. The name stands for Language Model Optimisation 7: the 7 is the seven pillars of our LLM Visibility Framework, from Signal Architecture & Baseline Audit to AI-Native Brand Positioning.

Question 2

What is agentic commerce?

Accepted Answer

Agentic commerce is what happens when AI assistants (ChatGPT, Gemini, Alexa for Shopping and Claude) actively research, recommend and route customers to products on a brand's behalf. Instead of typing keywords into a search bar, a customer describes what they need in natural language and an AI model answers with specific recommendations. Brands that aren't visible and credible to those models miss that discovery entirely.

Question 3

What's the difference between AI search optimisation and traditional SEO?

Accepted Answer

Traditional SEO optimises for ranked links on a results page. AI search optimisation, or Language Model Optimisation (LLMO), optimises for being cited, named and recommended inside the answer itself. The signals are different: structured data, entity authority, content that models can parse and cite and brand presence across the web that language models can triangulate. We work across both where they overlap, but the LLMO work is distinct and requires specialist expertise.

Question 4

Which AI platforms do you optimise for?

Accepted Answer

ChatGPT, Google Gemini, Claude, Google AI Overviews and Alexa for Shopping, including the Amazon Rufus conversational shopping assistant. We track visibility across all major models and surfaces using our Share of Model methodology and our own monitoring tools.

Question 5

Which product categories do you specialise in?

Accepted Answer

Consumer categories where discovery, comparison and recommendation are natural buyer behaviours: Health & Wellness, Food & Drink, Personal Care, Household, Pet & Baby and Sports & Fitness.

Question 6

What are the three service tiers?

Accepted Answer

DaaS (Data-as-a-Service), Challenger and Enterprise. DaaS connects your brand directly to Amazon APIs: you run the work. Challenger is hands-on modular delivery across Amazon and Agentic channels: we run the work. Enterprise is strategic workshops and insight sessions for large organisations: we help you think, your teams execute.

Question 7

What is DaaS?

Accepted Answer

DaaS (Data-as-a-Service) connects your brand directly to the Amazon APIs for retail, media and brand analytics. We set up the connections, train your team to pull and action the data and support them as they build confidence. No hands-on optimisation, no big consulting wrapper: just the data and the support to make it useful. From £250+VAT per month per marketplace.

Question 8

What is Challenger?

Accepted Answer

Challenger is the hands-on delivery tier and the heart of what we do. Single-brand consumer businesses get modular management across Ops, Content and Ads on both Amazon and Agentic surfaces. You pick the modules that match your priorities and expand when ready. Challenger engagements start at £1,500 a month plus VAT, built from modules, with no long-term contract.

Question 9

What is Enterprise?

Accepted Answer

Enterprise is for large consumer organisations that need to understand AI search and agentic commerce, align internal teams, measure current visibility and shape a roadmap. We help you think. Your teams, or your existing agency partners, execute. It starts with a workshop from £5,000 and scales to multi-brand tracking retainers from £20,000–£80,000/year.

Question 10

How do I know which tier is right for my brand?

Accepted Answer

Start with DaaS if you want direct access to Amazon data and your team has the capacity to run the work, or if Challenger's budget doesn't fit yet. Start with Challenger if you're a single-brand consumer business that wants hands-on delivery, not strategy decks. Start with Enterprise if you're a multi-brand portfolio with internal stakeholders who need education and alignment before any operational work begins. Not sure? Book a clarity call and we'll work it out.

Question 11

Can we start with just one module?

Accepted Answer

Yes. You can start with the modules that match your priorities, for example Amazon Retail Ops, and add Agentic Ops, Content or Ads modules when you're ready. Challenger engagements start at £1,500 a month plus VAT, built from modules, with no long-term contract.

Question 12

What's the difference between the Amazon and Agentic modules?

Accepted Answer

Amazon modules focus on the Amazon marketplace: listing copy, A+ Content, Sponsored Products, Brand Story, Storefront. Agentic modules focus on AI-powered surfaces: JSON-LD structured data, merchant product feeds, LLM-optimised content, AI answer tracking and advertising on ChatGPT (UK & US via self-serve) and Google AI Overviews. They're designed to run in parallel, but you can start with one channel.

Question 13

What does Agentic Ops involve?

Accepted Answer

Agentic Ops is the technical foundation for AI visibility. We implement JSON-LD structured data so AI models can understand your product attributes, brand and category context. We optimise your merchant product feeds for Google Shopping and AI surfaces. And we do attribute enrichment to improve entity recognition across LLMs, making sure models consistently associate your brand with the right category signals.

Question 14

What does Agentic Tracking and Content Optimisation include?

Accepted Answer

Long-form content that language models cite and recommend, FAQ and comparison pages structured for AI answer extraction, visual metadata optimisation for multimodal models and ongoing AI visibility tracking across ChatGPT, Gemini, Claude and Google AI Overviews via our Share of Model methodology and customised monitoring tools.

Question 15

What are Agentic Ads?

Accepted Answer

Advertising on AI-native platforms: ChatGPT sponsored placements (available UK & US via self-serve), Google AI Overview ad positioning and AI-referred visitor retargeting and attribution. This is an emerging channel. We help brands get positioned early while auction dynamics are still favourable.

Question 16

How quickly can we get started?

Accepted Answer

Most Challenger and DaaS brands are onboarded within 5–7 business days of an initial discovery call. Enterprise workshops typically need 2–4 weeks of preparation depending on portfolio size and stakeholder availability.

Question 17

What if we already have an agency or in-house team?

Accepted Answer

We complement existing teams by adding the AI search and agentic commerce expertise they don't have. Challenger's modular approach means you can plug in specific capabilities without disrupting what's already working. Enterprise work is designed to sit alongside your existing agency partners.

Question 18

Do you work with brands outside the UK?

Accepted Answer

Yes. We work with consumer brands globally, with particular expertise in UK, US and EU Amazon markets.

Question 19

How do you measure success?

Accepted Answer

It depends on the tier. DaaS success is defined by the client: the KPIs they surface through the data. Challenger measures commercial performance: AI mention frequency, recommendation position, branded search volume, referral traffic from AI platforms, conversion and blended advertising ROI. Enterprise tracks category-level strategic metrics: Share of Model versus category share, portfolio visibility, competitive benchmarking and stakeholder alignment across the business.

Question 20

Do you offer a free audit?

Accepted Answer

Yes. Our free AI Search Audit queries ChatGPT, Claude, Gemini and Grok simultaneously to show how major AI models respond to queries about your brand or category. It gives you a baseline visibility score before we talk about next steps.

Question 21

What does Challenger cost?

Accepted Answer

Challenger modules start from £500/month (Agentic Ops) and run to £1,000/month per module (Agentic Ads, Amazon Ads, Agentic Tracking and Content). Most clients start at £1,500–£2,500/month and scale from there. Challenger engagements start at £1,500 a month plus VAT, built from modules, with no long-term contract.

Question 22

What does DaaS cost?

Accepted Answer

From £250+VAT per month per marketplace. See the Pricing page for multi-market options.

Question 23

Are there lock-in contracts?

Accepted Answer

Challenger engagements start at £1,500 a month plus VAT, built from modules, with no long-term contract. DaaS has no minimum contract and can be cancelled any time. Enterprise engagements are scoped per project.