Decode Amazon’s AI Stack: How do Rufus, Alexa+, and COSMO Shape What Shoppers See?
Case Study • LLM Search Lab
Case Study Overview
Amazon’s search and recommendation engine isn’t powered by one AI — it’s a layered stack. Understanding how Rufus, Alexa+, and COSMO interact gives brands an edge in visibility, conversion, and long-term growth on the platform.
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