Prompt Paths: How Consumers Talk Their Way to Your Brand in AI Search
Prompt paths reveal the full journey users take in ChatGPT — from their first query to final brand choice, uncovering the language, concerns, and comparisons that drive purchase decisions. For brands, understanding these conversational flows is key to showing up earlier, staying relevant, and getting chosen in AI-powered search.
Published: 2025-08-05 | By Stephen Honight, Founder of The Lmo7 Agency
About This Research
This Search Lab case study is part of ongoing research by The Lmo7 Agency into how large language models (LLMs) like ChatGPT, Google Gemini, Claude, and Perplexity handle product discovery, brand mentions, and commercial recommendations. Our research helps consumer brands understand and improve their visibility in AI-driven search.
Prompt paths reveal the full journey users take in ChatGPT — from their first query to final brand choice, uncovering the language, concerns, and comparisons that drive purchase decisions. For brands, understanding these conversational flows is key to showing up earlier, staying relevant, and getting chosen in AI-powered search.
Why AI Search Visibility Matters
As consumers increasingly use AI assistants to discover and compare products, brand visibility within LLM responses is becoming a critical growth lever. The Lmo7 Agency specialises in helping brands optimise their presence across AI search platforms including ChatGPT, Google Gemini, Amazon Rufus, and Perplexity.
Learn more about our approach in our LLM Visibility Framework or explore our AI search optimisation services.