Prompt Paths: How Consumers Talk Their Way to Your Brand in AI Search
Case Study • LLM Search Lab
Case Study Overview
Prompt paths reveal the full journey users take in ChatGPT — from their first query to final brand choice, uncovering the language, concerns, and comparisons that drive purchase decisions. For brands, understanding these conversational flows is key to showing up earlier, staying relevant, and getting chosen in AI-powered search.
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