GPT-5 finally killed search.
Case Study • LLM Search Lab
Case Study Overview
With the new auto-routing system, GPT-5 decides on its own whether to give you a quick answer, run deep reasoning, or search the web. For shopping and research, that means reasoning models by default, the kind that can pull from 100+ sources to build a single answer.
View the ChatGPT Conversation
Explore the real conversation that demonstrates these AI optimisation strategies in action.
Open ChatGPT ConversationWant to Improve Your Brand's AI Visibility?
This case study shows how AI models make recommendations. Let LMO7 help optimise your brand's visibility across AI-powered search tools.