The Difference Between Google SEO and AI Search Optimisation
Google SEO ranks pages for clicks; AI Search (like ChatGPT or Rufus) generates answers. You optimise web content for Google, but structured data, reviews & semantics for AI. If your brand’s not in LLM answers, you’re missing a key discovery channel.
Published: 2025-08-01 | By Stephen Honight, Founder of The Lmo7 Agency
About This Research
This Search Lab case study is part of ongoing research by The Lmo7 Agency into how large language models (LLMs) like ChatGPT, Google Gemini, Claude, and Perplexity handle product discovery, brand mentions, and commercial recommendations. Our research helps consumer brands understand and improve their visibility in AI-driven search.
Google SEO ranks pages for clicks; AI Search (like ChatGPT or Rufus) generates answers. You optimise web content for Google, but structured data, reviews & semantics for AI. If your brand’s not in LLM answers, you’re missing a key discovery channel.
Why AI Search Visibility Matters
As consumers increasingly use AI assistants to discover and compare products, brand visibility within LLM responses is becoming a critical growth lever. The Lmo7 Agency specialises in helping brands optimise their presence across AI search platforms including ChatGPT, Google Gemini, Amazon Rufus, and Perplexity.
Learn more about our approach in our LLM Visibility Framework or explore our AI search optimisation services.