AI Shelf Space: How Brands Compete for Placement in ChatGPT, Rufus, and Claude
Case Study • LLM Search Lab
Case Study Overview
AI shelf space is the new digital endcap: when shoppers ask ChatGPT, Rufus, or Claude for products, only a handful make the shortlist—and that list drives discovery and purchase. Winning those slots depends on structured data, semantic clarity, and reviews, not ads—if you’re not in the answer, you’re not in the basket.
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