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Stephen Honight

Founder & CEO, The Lmo7 Agency · Helping consumer brands win in the era of agentic commerce.

About Stephen

Stephen Honight is the Founder and CEO of The Lmo7 Agency, an agentic-commerce agency helping consumer brands win discovery and conversion in AI-led shopping.

Over nearly two decades in eCommerce, he has led Amazon and digital commerce across Europe for Mars (European Amazon Director, Pet Nutrition Europe), The LEGO Group (Amazon EU Senior Director and eCommerce Sales Director UK&I) and Unilever (Amazon & New Revenue Streams UK Controller; Global eCommerce Lead for Pukka Tea). Across those roles he was responsible for more than $1 billion in European Amazon marketplace sales in the last seven years.

Stephen is also a Guest Lecturer in eCommerce at Bristol Business School, UWE, host of The Agent Economy Podcast, an active SEIS angel investor in UK consumer brands and a founding member of the Bristol AI Shed.

Career highlights

Founder & CEO, The Lmo7 Agency (2025–present)
European Amazon Director, Mars · Pet Nutrition Europe (2023–2025)
Amazon EU Senior Director, The LEGO Group (2023)
eCommerce Sales Director UK & Ireland, The LEGO Group (2020–2023)
Amazon & New Revenue Streams UK Controller, Unilever (2019–2020)
Global eCommerce & Performance Marketing Lead, Pukka Tea · Unilever (2018–2019)
Commercial Director & Co-founder, Alchemy NRG (2014–2018)

Areas of expertise

AI search optimisation using Share of Model and relevant AI search tools, including AI Overviews
Language Model Optimisation (LLMO)
Amazon Rufus and Alexa for Shopping
Agentic commerce strategy
Amazon European marketplace strategy (10 markets)
Amazon advertising and PPC management
Retail media (Citrus Ad, Criteo, Amazon DSP)
Generative engine optimisation (GEO)
Schema and structured data for AI ingestion
Challenger consumer brand commercial strategy

Education

University of Birmingham · BEng Mechanical Engineering · BCom Business Management (2001–2005)
INSEAD · Capital Markets Acceleration Program (2008)
Saïd Business School, University of Oxford · Disruptive Strategy, Digital Marketing (2019)
Cambridge Institute for Sustainability Leadership · High Impact Leadership (2019)

Contact

Email: hello@lmo7.com
LinkedIn: linkedin.com/in/stephen-honight
Personal site: stephenhonight.cc
Podcast: The Agent Economy Podcast
Community: Bristol AI Shed
Strava: strava.com/athletes/41554194
Agency: lmo7.com

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The Lmo7 Agency - AI Search and Ads for Consumer Brands | UK-based | Serving Global Brands
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