LLM Optimisation
Introducing the LLM Search Lab: Turn AI Conversations Into Organic Visibility
We're sharing a powerful and surprisingly simple new tactic that any brand can use: Prompt-to-Rank.
15 August 2025
10 min read
Why your next best-performing landing page might just be a ChatGPT link
For the past year, brands have wrestled with a growing challenge:
As people shift from Googling to asking ChatGPT, Amazon Rufus, or Claude, traditional SEO strategies are losing ground. Visibility is no longer just about keywords it’s about whether your brand is understood and recommended by large language models.
At LMO7, we help consumer brands solve that problem.
And now, we're sharing a powerful and surprisingly simple new tactic that any brand can use: Prompt-to-Rank.
🔍 What is Prompt-to-Rank?
Prompt-to-Rank is the practice of using AI chat platforms (like ChatGPT and Claude) to create public, SEO-rich conversations that:
- Answer real customer queries.
- Demonstrate your expertise.
- Get indexed by Google.
- Act as mini landing pages for your brand.
It flips the old distribution model on its head. Instead of competing with AI, you're using AI to distribute your message and even rank for long-tail search terms.
🛠 How It Works
Start with a real user question
Example: “What’s the best sunscreen for endurance athletes?”
Use ChatGPT to explore the answer
Frame the prompt as if you’re walking through how a brand should show up in AI results. Add context, examples, and insight.
Click “Share & Publish”
ChatGPT and Claude now allow public links to be crawled by Google and yes, they can rank.
Add a CTA
Always include a link back to your brand or site, like:
“Learn more at lmo7.com — we help brands win visibility in LLMs.”
Distribute it
Post the shared link on LinkedIn, your blog, email, or forums.
Link to it from your website (we’ve created a home for ours called the LLM Search Lab).
🚀 Why This Works
LLMs are becoming a core part of how people discover products. If your brand isn’t showing up, you’re invisible.
But now, you don’t need to wait for AI models to “crawl” your brand you can seed the answers yourself.
Prompt-to-Rank:
- Drives free organic traffic
- Showcases your unique POV
- Scales fast (no dev team needed)
- Turns brand thinking into backlinks
🧠 Use Cases for Brands
Founders: Share product positioning or category expertise via ChatGPT, and let it double as SEO.
Marketers: Build campaigns around questions people are asking LLMs.
Agencies (like us): Help clients create their own Prompt-to-Rank libraries and measure the impact.
🔗 See It In Action
Explore the LLM Search Lab - a growing archive of real AI conversations we’ve published, showing what’s working, what’s missing, and how brands can improve their visibility in the world of AI-powered search.
For the past year, brands have wrestled with a growing challenge:
As people shift from Googling to asking ChatGPT, Amazon Rufus, or Claude, traditional SEO strategies are losing ground. Visibility is no longer just about keywords it’s about whether your brand is understood and recommended by large language models.
At LMO7, we help consumer brands solve that problem.
And now, we're sharing a powerful and surprisingly simple new tactic that any brand can use: Prompt-to-Rank.
🔍 What is Prompt-to-Rank?
Prompt-to-Rank is the practice of using AI chat platforms (like ChatGPT and Claude) to create public, SEO-rich conversations that:
- Answer real customer queries.
- Demonstrate your expertise.
- Get indexed by Google.
- Act as mini landing pages for your brand.
It flips the old distribution model on its head. Instead of competing with AI, you're using AI to distribute your message and even rank for long-tail search terms.
🛠 How It Works
Start with a real user question
Example: “What’s the best sunscreen for endurance athletes?”
Use ChatGPT to explore the answer
Frame the prompt as if you’re walking through how a brand should show up in AI results. Add context, examples, and insight.
Click “Share & Publish”
ChatGPT and Claude now allow public links to be crawled by Google and yes, they can rank.
Add a CTA
Always include a link back to your brand or site, like:
“Learn more at lmo7.com — we help brands win visibility in LLMs.”
Distribute it
Post the shared link on LinkedIn, your blog, email, or forums.
Link to it from your website (we’ve created a home for ours called the LLM Search Lab).
🚀 Why This Works
LLMs are becoming a core part of how people discover products. If your brand isn’t showing up, you’re invisible.
But now, you don’t need to wait for AI models to “crawl” your brand you can seed the answers yourself.
Prompt-to-Rank:
- Drives free organic traffic
- Showcases your unique POV
- Scales fast (no dev team needed)
- Turns brand thinking into backlinks
🧠 Use Cases for Brands
Founders: Share product positioning or category expertise via ChatGPT, and let it double as SEO.
Marketers: Build campaigns around questions people are asking LLMs.
Agencies (like us): Help clients create their own Prompt-to-Rank libraries and measure the impact.
🔗 See It In Action
Explore the LLM Search Lab - a growing archive of real AI conversations we’ve published, showing what’s working, what’s missing, and how brands can improve their visibility in the world of AI-powered search.